The Story Behind Elements by Anupa

Unique handicraft items made by talented and skilled India artisans.

At Elements by Anupa, we believe that every home should tell a story—one that reflects beauty, craftsmanship, and heritage.

Founded in London in 2021, Elements by Anupa was born from a passion for celebrating India's rich tradition of handmade craftsmanship and bringing it into homes across the UK and beyond.

Growing up in a small town in Rajasthan, I was surrounded by the incredible work of local artisans. Their skill, creativity, and dedication left a lasting impression on me. Yet behind every beautifully crafted piece was a reality I couldn't ignore—many talented artisans struggled to earn a sustainable living despite their remarkable craftsmanship.

After spending over 15 years working in the fashion industry across India and the UK, I always dreamed of building something of my own. During the Covid pandemic, I finally found the courage to turn that dream into reality and launched Elements by Anupa.

What began as a small Etsy shop has grown into a curated collection of handcrafted home décor, sourced directly from skilled artisans across India. Every piece in our collection is carefully selected not only for its beauty but also for the story, tradition, and craftsmanship behind it.

Our mission is simple: to connect talented artisans with a wider audience while helping customers create homes filled with character, warmth, and meaning.

When you shop with Elements by Anupa, you're not just purchasing a décor piece—you are supporting traditional craftsmanship, preserving heritage skills, and helping artisan communities thrive.

Thank you for being part of our journey.

Anupa
Founder, Elements by Anupa