Our Story

Unique handicraft items made by talented and skilled India artisans.

Hello, welcome to my shop - Elements by Anupa.

My name is Anupa and I am mum of two beautiful children. I started this business in covid times during 2021 from London on Etsy. Prior to that, I was working in fashion industry for 15 years in India and UK. I always wanted to start my own shop and covid provided me that opportunity to relook at my aspiration and courage to follow my dreams.

I was born in a small town in Rajasthan and have seen the work of the talented artisans first hand. These artisans had very tough life and they could barely make end meets. I want to give them a platform to showcase their talent and help them to live a better life. I know I am not a big organisation but I always believe in "every penny helps".

My relatives living in Rajasthan (India) helps me to source some of these rare gems from these artisans and my production partner, Harpeet, helps me to run the business from Delhi.